Book Covers & the Law of Unforeseen Consequences

I try not to use the blog to self-promote, which is exactly the opposite of what you’re supposed to do with blogs. But I’m like that.

Nonetheless, this blog is mostly about my new/old book, Thirty-Nine Again, which was originally released over four years ago by a small indie ebook publisher. I’m sure they did their best, but small indie publishers nowadays seem like the worst of both worlds – you don’t get the kind of royalties you get when you self-publish and you also don’t get widespread distribution in bookstores. So Thirty-Nine Again, the original edition, sold maybe 250 copies. Since my other novel, Love Capri Style has now sold about 25,000 copies at Amazon, I’m pretty sure I’ll be able to move more copies of Thirty-Nine Again in its new self–published edition.

Poor distribution certainly hurt Thirty-Nine Again, as it does most other novels published by very small publishers. But there was another problem with Thirty-Nine Again that I hadn’t foreseen at all. It was this:

Now, I thought this was a pretty awesome cover, and I still do. It’s got the romance, it’s got the danger. The chick is grinning mischievously at the camera, so it’s got the humor of the story too. My biggest objection to this cover was that it looked more like the book should be titled Twenty-Nine AgainBut that’s where Lynn’s Law of Unforeseen Consequences comes into play. Lynn’s Law of Unforeseen Consequences states that the more enthused you are about an idea, the more likely it is that it will blow up in your face.

As it turned out, the age of the heroine on the cover was the LEAST of my troubles. And so I will tell all my aspiring author friends a little secret: It doesn’t matter if you like the cover. If the target audience doesn’t like it, you are going to have a hard time promoting that book. My target audience was, as evidenced by the title, forty-something women. There are two things most forty-something women have – kids and failing eyesight. The first reaction to this cover from even my most liberal, artsy, aging Bohemian friends was, “Oh dear God, I’ll have to hide it in a drawer so the kids don’t see it when they come home.”

The second and far more disastrous reaction was: “Is that two WOMEN?? I didn’t know you wrote erotica! Is this a Lesbian porn novel???”

Because it turns out that if you need reading glasses, but you’re on that threshold where you think you can see clearly enough so you keep refusing to wear them – well, then that slender guy with the longish hair apparently looks to you like HE is a SHE.

Now, I’m as liberal as they come when it comes to sexual orientation, so I have no problem with Lesbians at all. In fact, if Scarlet Johansson was a Lesbian, I – well, never mind. Anyway, the problem here wasn’t that I was morally offended. The problem was marketing. If you’re trying to sell middle-aged moms a chick lit suspense story, they get confused if the cover looks like Gay Fifty Shades of Grey. It also makes local libraries and businesses reluctant to carry bookmarks with the cover image on them. I had to have new bookmarks done that showed only the lower half of the book cover – the title with the gun and roses. Some websites agreed to mention the book in posts but refused to put up an image of the cover. Ultimately, after only three appearances, it made me lose all interest in doing any in-person signings or talks about the book.

When I decided to self-publish a new edition of Thirty-Nine Again, I knew I needed a cover that would more clearly reflect the chick lit nature of the story. I call Thirty-Nine Again “chick noir,” not because it’s bleak and dark (it’s not), but because it combines the self-deprecating humor of good chick lit* with guns and gangsters. I hope the combo works, and I hope you’ll buy the new edition with the improved PG-13 cover by the lovely and talented Rita Baker-Schmidt. Most of all, I hope you’ll be able to look at the cover (even without reading glasses) and know what sort of story you’re getting into.

Next time – we’ll talk about tempting fate by making bad things happen to your characters.

Or maybe the Mayan Apocalypse. It’s getting mighty close, folks, so we really do need to be prepared.

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Comments

  1. Just bought Love Capri Style after reading the sample on Amazon. Love it already.

  2. Lynn, I liked the original cover of Thirty-Nine Again. I loved the book. I do love the new cover. It’s a great story and I know it will be a hit. You’ve sold 25.000 copies of Capri? You go, girl!

  3. Thanks Lynn, nice to get some positive feedback from a ‘proper’ author ! Nolan of NolanParker

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